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Prior to 2012 I had never considered one of the types of projects a programmer could contribute to is the creation of interactive exhibition stand software. As is turns out if you do not have a digital element to your stand in many exhibitions these days you won't be standing out in a space where everyone is competing for delegates' attention.

Early this year I ended up being asked to program two such real life interaction experiences. Both were rich media experiences comprising of video, audio, animation and user interaction. This is exactly the type of project that Adobe Air was created for although while progamming the second I pushed up against some of its limitations and a combination of Javascript and HTML 5 stepped in to save the day.

Interactive Exhibition Stand

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Nokia Company Logo
Nokia is the worlds largest manufacturer of mobile phones, selling about a third of the world's handsets in 2010.

Like other mobile phone companies they appreciate the benefit of a store for customers to visit and this is especially true of the markets in Russia and Asia. Upon arriving at a Nokia store customers experience funky and cool interior design and of course access to all of the latest Nokia devices. To help enhance the experience through digital technology Nokia turned to the London branch of R/GA, Digital Agency of the Decade.

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